Imma is a cosmetic workshop committed to develop handmade products with simple formulas using only natural ingrédients inspired by old time recipes. 

Imma means “mum” in Arabic. Being half French and half Moroccan, I grew up with both approaches when it comes to cosmetics. I’m passionate about the traditional knowledge women have about plants and their cosmetic and healing properties in Morocco. A lot of the recipes of my products are inspired by either Moroccan products or Moroccan recipes. 

I founded Imma because I couldn’t find products that would first be efficient, respect my skin, and be environmentally friendly. Imma started at my kitchen table in London in 2017. 

After years of developing my products slowly, always testing them for months on myself and my friends, I’m proud to offer you products with an ingredient list limited to the necessary and using ingredients you know or at least can pronounce. No deoxyuridine monophosphate or butylated hydroxyanisole here. Actually our formulas are so clean that if by mistake you’d eat a bit of deodorant (we all make mistakes) it wouldn’t be that bad.

You’ll find (soon) on our website a glossary with the complete list of ingredients we are using, where they come from and why we are using them so that you can learn more about the formulation of what you’re putting on your skin. 

Our ambition isn’t to be sold at the biggest department stores, but to build a solid network of friends and friends of friends using our products and to stay involved with the production in order to maintain always the same level of care in making our products. 

By the way, if you’re curious about a recipe, don’t hesitate to drop me a line, and if you’re around in the 11th, drop me a message, I always love to meet people using my products.